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The 4 Cs

The 4 Cs are key concepts in the FPI Model. Along with the imperatives they form the backbone of performance improvement.
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Capacity

  • Integrated team-wide processes reduce silos

  • Reduced Cycle times

  • Leading metrics

  • Data driven decisions

  • Highest and best use of resources

  • Focus on high ROI activities

  • Focus on the donor and employee experience

  • Automation

  • Relationships managed by the entire organization

  • Focus on systematized prospecting 

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Culture

  • Flatter Organizational structure

  • Less Management - more empowered team

  • Fewer silos and stronger cross functional partnerships

  • Culture for Philanthropy to remove barriers to fundraising efforts

  • Integrate beneficiary into fundraising

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Connections

  • Develop systems and processes that easily provide plentiful prospect flow to connect to the cause

  • Volunteer focus shifts from governance to fundraising

  • Partnerships between donors, the fundraiser, the administration team and the beneficiary

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Case

  • Visionary and life altering cases

  • Cases centred on donors

  • Dynamic creation of case for principle gifts

  • Fundraisers can be the source of innovation

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Pictures of healthy plant growth analogous to the nurturing of fundraising growth

© 2025, Marketing Partners, Inc. All rights reserved. The Engage graphic mark and phrases Fundraising Performance Imperatives and FPI Core Process are Trademarks of Marketing Partners, Inc. Engage Performance Advantage is a business unit of Marketing Partners, Inc. Engage Performance Advantage Canada is a partner organization with Marketing Partners, Inc.

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